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Eric Yaverbaum
Eric Yaverbaum

50 Followers

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Dec 30, 2022

Lesson Learned: PR Takeaways from the Biggest Headlines of 2022

Lesson Learned: PR Takeaways from the Biggest Headlines of 2022 It’s a wrap: 2022 is over, and oh boy, it was quite a year. From ongoing war and domestic terrorism, to social media shining light on the realities of everything from chronic illness to abortion, 2022 has been a year…

Year In Review

10 min read

Lesson Learned: PR Takeaways from the Biggest Headlines of 2022
Lesson Learned: PR Takeaways from the Biggest Headlines of 2022
Year In Review

10 min read


Nov 16, 2022

Springtime for Elon

I really feel for everyone at Twitter right now. A change of leadership is never easy, but with Elon Musk’s takeover at Twitter, the company’s chaos is in a league of its own. Musk has a well-documented history of shooting off his mouth, and he started the monthslong saga of…

Twitter

6 min read

Springtime for Elon
Springtime for Elon
Twitter

6 min read


Oct 26, 2022

How Do You Solve A Problem Like Yeezy?

How Do You Solve A Problem Like Yeezy? Well, the other shoe finally dropped, and it’s the same one that graced the feet of Run-DMC: Adidas. The shoe company has officially terminated its business relationship with Ye, the artist formerly known as Kanye West, following a string of flagrantly anti-semitic…

Yeezy

4 min read

How Do You Solve A Problem Like Yeezy?
How Do You Solve A Problem Like Yeezy?
Yeezy

4 min read


Sep 28, 2022

No Pitch Needed

No Pitch Needed One of my proud accomplishments in my long career was a highly covered campaign called Tappening. It was the late ’00s and we were all riding high on hope and change. …

Transgender

4 min read

No Pitch Needed
No Pitch Needed
Transgender

4 min read


Aug 25, 2022

What the Heck is Going on at Warner Bros. Discovery?! When Brand Pivots Go Sideways

The Warner brand has had a rough going of it lately. Sold to AT&T in 2018 and sold again to Discovery, Inc. just four months ago, Warner has struggled to make the most of its considerable intellectual assets. While Disney pumps out billion-dollar Marvel movie after billion-dollar Marvel movie, picks…

Warner Bros

4 min read

What the Heck is Going on at Warner Bros. Discovery?! 
When Brand Pivots Go Sideways
What the Heck is Going on at Warner Bros. Discovery?! 
When Brand Pivots Go Sideways
Warner Bros

4 min read


Jul 20, 2022

B is for Blunder

B is for Blunder Pretty much the last place you’d expect to hear accusations of unkindness is on Sesame Street. While, in these fractious times, the venerable children’s program has run into opposition for depicting facets of everyday life that rankle conservatives, such as Covid and the existence of LGBTQ…

Sesame Street

4 min read

B is for Blunder
B is for Blunder
Sesame Street

4 min read


Jun 15, 2022

Investing in the Emotional Bank Account: How Financial Advisors and Leaders Can Communicate Effectively as We Enter a Bear Market

The news is just relentless lately? On the one hand, we’ve got deadly mass shooting after deadly mass shooting. On the other, we’ve got the January 6 hearings dropping revelation after revelation about what happened that fateful day. And on the other other hand, we have record-breaking heatwaves and unprecedented…

Bear Market

3 min read

Investing in the Emotional Bank Account: How Financial Advisors and Leaders Can Communicate…
Investing in the Emotional Bank Account: How Financial Advisors and Leaders Can Communicate…
Bear Market

3 min read


May 23, 2022

A Pandemic Walks Into A Bar

Stop me if you’ve heard this one. “A man walks into a bar. Goes up to the bartender, orders a drink. Bartender says ‘you gotta wear a mask in here, guy.’ The man shrugs and says, “If I haven’t caught it by now I’m never gonna.” Okay, so it’s not…

Pandemic

5 min read

A Pandemic Walks Into A Bar
A Pandemic Walks Into A Bar
Pandemic

5 min read


Apr 27, 2022

The Truth About Climate Change and Corporate Greenwashing: We Can Fight Them, Together

First off, I am not a scientist. I’m a PR guy; always have been, always will be. And as I look back on however many years it’s been in this business, I like to think I’ve made a positive impact on the world; when I founded my current agency, I…

Climate Change

5 min read

The Truth About Climate Change and Corporate Greenwashing: We Can Fight Them, Together
The Truth About Climate Change and Corporate Greenwashing: We Can Fight Them, Together
Climate Change

5 min read


Mar 18, 2022

Communications Follies: Rainbow Capitalism and Other Absurdities

Communications Follies: Rainbow Capitalism and Other Absurdities Now, far be it from me to claim to have my finger on the pulse of the LGBTQ community, but what I am an expert in is communications, and in particular, crisis communications, which means I notice when companies are creating PR problems…

LGBTQ

6 min read

Communications Follies: Rainbow Capitalism and Other Absurdities
Communications Follies: Rainbow Capitalism and Other Absurdities
LGBTQ

6 min read

Eric Yaverbaum

Eric Yaverbaum

50 Followers

New York Times Bestselling author of seven books. CEO of Ericho Communications

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