On Convincing The Unvaccinated

“I don’t know how to explain to you that you should care about other people”

“I don’t know how to explain to you that you should care about other people.”

That was the headline of an article by HuffPost’s Kayla Chadwick published in 2017. Its thesis was simple: there is a fundamental divide regarding what it means to live in a…


On Humility

On Humility

The last couple of weeks have been rocked by huge political stories that aren’t really about politics.

On the one hand, Andrew Cuomo announced his resignation as governor of New York following an explosive report by Attorney General Letitia James detailing his myriad abuses of office and pattern…


Pride Month and the larger discourse

There’s a meme-ified phrase that’s been going around the internet for a while: “there is no such thing as ethical consumption under capitalism.” I’ve run into it more than once just browsing social media, occasionally posted on an image of Sonic the Hedgehog for reasons clearly beyond my ken. My…


Got vaccinated?

A little bit of news dropped last week that should have been huge. Look, I get that we’re all tired, and that it’s easy to tune out all the noise in the wake of the ending of mask mandates across the country, widespread vaccination, and excitement at the prospect of…


The Pandemic’s Secret Leadership Lesson

From one year having Covid to the next

Last month, I found myself in a position I had only days earlier never imagined would come to pass: I was diagnosed with COVID-19.

Now, perhaps you’re asking yourself what the hell makes me so special, why should I think myself impervious to a pandemic…


Happy International Women’s Day! I know it’s strange to say “happy” anything in this moment — particularly at such a complex time for women in American history — but we’re going to need that kind of defiantly celebratory energy to create the change we so desperately need. International Women’s Day…


The Vaccine Results are Phenomenal. Let’s Start Acting Like It!

I’m not a doctor or a political analyst. I’m not a public health expert either.

What I am is a man with four decades of experience in public relations who, alongside countless colleagues, has watched this country learn to absorb…


Instead of just posting a Martin Luther King Jr. quote on any social medium this year, let’s actually just commit to doing some of the work that clearly still needs to be done. We’re not nearly done yet.

As I reflect back on the night of the 2008 presidential election…


Watching my youngest graduate from college with the best seats on the campus!

Let’s be frank: 2020 sucked. It sucked from day one, when the biggest story in the world was that of massive fires burning across Australia, through increasingly worried news reports coming out of Wuhan, China, into a full-blown pandemic — that has taken so much from us — and the…


Got a Feeling ’21 is Gonna Be a Good Year

Today, as I write this, is December 7, 2020.

Seventy-nine years ago, the Japanese attacked Pearl Harbor, killing 2,403 people and cementing American involvement in the Second World War, a number that has been surpassed by daily COVID-19 deaths here…

Eric Yaverbaum

New York Times Bestselling author of seven books. CEO of Ericho Communications

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